Lord Jones Website Rebuild

Client

Lord Jones

With my Anchour team, I led the primary development of a completely redesigned look and feel of the Lord Jones site. This project was after single handedly creating custom components and doubling their existing site performance in the performance metric scores.

Working with a prestigious design agency on a different medium ad campaign, we created and built a site befitting of the luxury products the client carried.

The site included numerous features including:

• Atmospheric Animation to draw in consumers, but not push them away while keeping the homepage hero at maximum performance. (Far faster loading than a hero video)
• A custom slide out cart that included easy-to-use product upsells paired with complex logic - such as the requirement to include a single change in hot weather only for certain products. This rollout led to a new product beating projects by 150%.
• Beautiful yet highly functional and efficient product pages to increase conversions on both mobile and desktop.
• A beautifully responsive site, working across multiple browers and screens.
• Within the limitations of Shopify, created a modular page builder before it was possible to do so natively. Third party apps were not an option here as they generally created more issues than they solved, do I delivered a unique solution for their team.