Lord Jones Website Rebuild

Client

Lord Jones

With my Anchour team, I got to lead the primary redevelopment of a completely redesigned look and feel of the Lord Jones site. This was after creating custom components and improving their exisiting site performance by double in the Google Lighthouse Performance metrics.

Working with a prestigious design agency that was working on a different medium ad campaign, we created and built a site befitting of the luxury products the client carried.

The site included numerous features including:

• Atmospheric Animation to draw in consumers, but not push them away and hurt performance.
• A custom slide out cart that included easy to use product upsells and various logic such as the requirement to include a single change in hot weather only for certain products.
• Beautiful yet highly functional and efficient product pages to increase conversion.
• A site that looked and worked equally well on various screen sizes, across smartphones all the way to desktops.
• Within the limitations of Shopify, created a modular page builder utilizing the customizer before it was possible to do so natively. Third party apps were not an option here as they generally created more issues than they solved.